Sunday, March 5, 2017 at 6:00 PM
The Crown Room, 24th Floor of the Fairmont, San Francisco
Join us for registration and lunch to kick off RampUp’s pre-conference day!
Head to the Masonic to kick-off #Rampup17! Registration, breakfast and keynote speeches will take place at the Masonic.
Today, the digital environment has become even more complex and the marketing technology sector can be particularly tricky. How are CMOs tackling this challenge? How has their structure internally changed and what else do they need from technology to propel their business strategy forward?
Can adtech be a valid solution for today’s fragmented customer experiences? Is a deterministic or probabilistic approach best? Do we need to democratize access to data? Listen to this panel of experts answer some of the industry’s most controversial and difficult questions.
The industry has always been characterized by rapid technological disruption, and digital media and marketing M&A activity is off to another fast start this year. So what will the future hold? Get insights into acquiring businesses, being acquired, going public, and their predictions for the future.
Digital advertising is rapidly growing in overseas markets. These panelists will discuss benefits and challenges of global reach and the varying maturities of markets. If you’re thinking of taking your business international or you’re already there, this panel is not to be missed.
Data onboarding or CRM retargeting has been invaluable to advertisers, but it’s really just the beginning. How are publishers going beyond to add value and address advertisers’ needs, and how can they help leverage data in the backend to better understand the consumer? Measurement, customized audiences, and cross device will all be explored.
As mass amounts of new data continue to be generated every day, how are companies utilizing it to their advantage? Marketers need to strategically aggregate this mountain of information and shape it into usable intelligence for their company to act on.
The generation that inspired the front-facing camera and selfie stick now carries an annual buying power of over $200 billion. We’ll explore the best practices for marketing to Millennials to capture a larger piece of the market, before they go elsewhere.
Hard to believe it’s only been 10 years since Marketers have turned to programmatic to make big plays across branding, performance, and awareness. Let’s hear from some of the people that helped create it, disrupt it, and are reaping the benefits of it to discuss what’s new, what’s old and what’s next.
With modern metrics applied to addressable TV campaigns, marketers will soon be able to more accurately understand the true performance of their ads. What are companies operating in this industry focused on?
Data onboarding has set up a framework to solve the next big challenge: an omnichannel view of the customer. With so many data sources feeding us information about a consumer, and each touchpoint potentially identifying customer interactions, how important is identity resolution to people-based marketing?
The success of any mobile campaign hinges on data to allow more precise targeting and relevant messaging. Discussions will cover the impact mobile has on PTP, including the measurement and creativity limitations marketers have to overcome.
Looking out in 2017, this discussion will explore how the marketing and media industries will evolve as emerging technologies continue to drive every aspect of brand marketing and the marketing stack.
Consumers have more choice than ever before. How are these companies selling internally to let data drive customer engagement? How will customer centricity drive lasting brand significance in the digital world?
Automation and AI will be a major focus in 2017. Hear about the issues, methods and lessons learned in the development and deployment of AI, and how these panelists are leveraging machine learning technology for applications, customer service and advertising.
Not all data sets are created equal. Audience buying has come a long way and there’s never been more third-party data available for marketers to use. During this panel, we’ll outline the benefits marketers can achieve by augmenting their existing data sets with privacy-safe purchase data, as well as the appropriate questions to ask when considering third-party implementation.
One hundred percent viewability is being demanded by media buyers while zero non-human traffic is becoming expected. Is this fair for publishers, or is it even achievable? What are some of the positive advancements around viewability, fraud measurement, time-in-view, and other nuances of the space?
Beacons, check-ins, and other location-based technologies help bridge the online and offline worlds. With 500 million beacons expected to be deployed globally by 2021, and location-based mobile ad spend expected to triple during the same time, marketers need to understand the impact proximity data might have on the success of digital marketing.
In every way consumers interact across their devices, data drives smarter targeting, informs media buys, and sets the stage for welcomed content. Hear this panel of experts give clear guidance about what to do––and what not to do––to foster consumer engagement in an increasingly connected, yet skeptical world.